Welcome to What’s Your Story: Personal Branding, PR and New Media for Artists, an eight-week class offered by the Arts Foundation of Cape Cod. I’ve set up this blog as a centralized online place to talk about the class, continue the conversation, and store links to some of the resources we’ll be talking about in the class.
Here’s the class schedule:
April 1 – Branding I – What’s Your Story? Creating Your Personal Brand
April 8 – Branding II – Refining Your Message, Defining Your Targets
April 15 – PR I – Written Press Materials
April 22 – PR II – How to Get Published in Print and Online
April 29 – Free Artist Websites I – Blogging for Artists
May 6 – Free Artist Websites II – Selling Your Art Online
May 13 – New Media I – Podcasting and Videocasting
May 20 – New Media II – Social Networking for Artists
The first class is tomorrow evening, and I’ve just gotten off the phone with Buckie’s Biscotti, who will be providing us with a delicious tray of handmade Italian cookies for the kick-off week of this exciting class.
Our speaker tomorrow evening will be Jim Hill, a personal branding expert who lives and works here on Cape Cod. Jim was a featured plenary speaker at the Arts Foundation of Cape Cod’s first annual Creative Collaborative Conference in November 2007. His presentation was a big hit, and we expect great things tomorrow night when he faces a packed house of this sold out class.
I’ll be posting more here as time goes on, but in the meantime, why not introduce yourselves in the comments section?
See you tomorrow!
Sounds delicious! I’m putting my order in now for some of Buckie’s cookies on May 13th….
My introduction: I’ll be giving a presentation on podcasting and videocasting. My own ‘casts are at http://AudioPodChronicles.com and http://VideoPodChronicles.com . I live in Denver and Cambridge, Mass., and serve on the Denver Commission on Cultural Affairs and the New England Foundation for the Arts. I look forward to meeting participants at the class. I know this is going to be a first class event, because Beth is a peerless thinker and organizer on behalf of the arts and tech.
So that sounds very interesting. Sold out already?
I’m afraid so… but check the blog for recaps and resources!
I was in the class last night and I just want to say it was exhilarating for me. I am really looking forward to learning how to present my art in the new ways offered. The class was mind stretching and interactive, in other words, fun. Thanks Beth and Jim. see you next week.
A graduate school teacher/friend of mine used to end all her assgnments with the reminder ” keep the conversation going”.
Last night, I liked being reminded of “the audience”. The audience is any and everyone who may respond to your work – or you hope will.
To me , art is about communication.
The artist has something they are trying to convey – and
people who see the art may or may not “get it”. (Of course everyone is entitled to their own insights – it is good for an artist to be aware of those, too).
We adjust and learn . . thats how we grow – our awareness of relationships to others.
The talk helped me think not only about a logo – but the reasons behind it – why does my work have validity.
Thats all for now
Laura