Jim Hill, our presenter from Week I on Personal Branding, sent me the link to a fantastic article on how some artists are overcoming their anxiety about selling their art and promoting themselves. It’s an excellent article, and I think you would all enjoy it.
But Geiger says what most sellers need to know doesn’t require any formal education—just the right tools (a business card, a Web site, and e-mail list sign-up), common sense, and a good role model to observe and ask questions. For most artisans, she says, the biggest hurdle is psychological. Because many artists see their work as an extension of themselves, not just a product, dealing with the fear of rejection at the root of sales anxiety (BusinessWeek.com, 3/15/07) takes confidence and practice to get over.
