Archive for March, 2008

Welcome to What’s Your Story: Personal Branding, PR and New Media for Artists, an eight-week class offered by the Arts Foundation of Cape Cod.  I’ve set up this blog as a centralized online place to talk about the class, continue the conversation, and store links to some of the resources we’ll be talking about in the class.

Here’s the class schedule:

April 1 – Branding I – What’s Your Story? Creating Your Personal Brand
April 8 – Branding II – Refining Your Message, Defining Your Targets
April 15 – PR I – Written Press Materials
April 22 – PR II – How to Get Published in Print and Online
April 29 – Free Artist Websites I – Blogging for Artists
May 6 – Free Artist Websites II – Selling Your Art Online
May 13 – New Media I – Podcasting and Videocasting
May 20 – New Media II – Social Networking for Artists

The first class is tomorrow evening, and I’ve just gotten off the phone with Buckie’s Biscotti, who will be providing us with a delicious tray of handmade Italian cookies for the kick-off week of this exciting class.

Our speaker tomorrow evening will be Jim Hill, a personal branding expert who lives and works here on Cape Cod.  Jim was a featured plenary speaker at the Arts Foundation of Cape Cod’s first annual Creative Collaborative Conference in November 2007.  His presentation was a big hit, and we expect great things tomorrow night when he faces a packed house of this sold out class.

I’ll be posting more here as time goes on, but in the meantime, why not introduce yourselves in the comments section?

See you tomorrow!


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