Posts Tagged ‘branding’

As promised, here is Jessica Burko’s slideshow presentation from Tuesday, April 8 at the Arts Foundation of Cape Cod’s What’s Your Story: Personal Branding, PR and New Media for Artists.


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Week Two

We’re looking forward to Week Two of What’s Your Story: Personal Branding, PR and New Media for Artists! We had to relocate to a room at Cape Cod Community College last week, but we are all set this week to return to our natural home at the offices of the Arts Foundation of Cape Cod.

Jessica Burko will present our second session focused on branding: Refining Your Message, Defining Your Targets. Building on Jim Hill’s fantastic presentation last week on Branding for Artists, we’ll be delving deeper into this topic with Jessica.

Jessica Burko has been a working photographer since 1985 and has exhibited her photographic work in solo and group shows throughout the United States. Burko is originally from Philadelphia and currently lives in Boston, Massachusetts. She holds a BFA from Rhode Island School of Design, and an MFA from Rochester Institute of Technology.

As an artist, independent curator, and arts marketer, Burko divides her time between working in her studio, and working on-site with artists and arts organizations. Recent exhibitions of Burko’s photography based, mixed-media work include: New Voices, Gallery 181, Lawrence, MA; Among Us and Curious, Newspace Center for Photography, Portland, OR; Open Call/Size Matters, RHYS Gallery, Boston, MA; Small Works: Spirits and Shrines, Fiber Art Center, Amherst, MA, and several of Burko’s images have been published in Room Of One’s Own, Vancouver, BC, and in PennMed Magazine, Philadelphia, PA.

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that guy

I just got home after finishing up the first session of What’s Your Story: Personal Branding, PR and New Media for Artists — and it was an adventure!

We lost power at the Arts Foundation of Cape Cod offices in Centerville at about 4:15 pm. Poof — no lights, no computer, no projector, no phones. When it became clear after a few minutes that the power wasn’t coming back on immediately, we swung into action to find a back-up location for the class with less than an hour to go.

Fortunately, our good friends across the street at Cape Cod Community College were able to offer us a room that would fit all 35+ attendees of the sold-out class.

And what a room! Jim Hill, the branding expert who presented tonight’s class, on Personal Branding for Artists, obviously felt right at home in the “black box” theater on the first floor of Tilden Hall Performing Arts Center. And no wonder — it turns out that Jim is an alumnus of Four C’s, and has performed in several productions on that very stage.

Jim brought us through the finer points of developing and maintaining your personal brand, culminating in an exercise that allowed each participant to brainstorm some of the facets of their personalities, elements of their work, and strategic goals and ambitions.

The final step of this exercise is to boil down all that brainstorming into one brief, pithy statement that summarizes one’s own personal brand.

In the discussion that followed this exercise, we talked about what it meant to build a reputation — to eventually be known as “that guy.”

When people think about your brand as an artist, when they think about your personal brand of “that guy,” what are they thinking? What words, images, or emotions come to mind?

What can you do, today, to establish or strengthen that brand?

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