Posts Tagged ‘JimHill’

that guy

I just got home after finishing up the first session of What’s Your Story: Personal Branding, PR and New Media for Artists — and it was an adventure!

We lost power at the Arts Foundation of Cape Cod offices in Centerville at about 4:15 pm. Poof — no lights, no computer, no projector, no phones. When it became clear after a few minutes that the power wasn’t coming back on immediately, we swung into action to find a back-up location for the class with less than an hour to go.

Fortunately, our good friends across the street at Cape Cod Community College were able to offer us a room that would fit all 35+ attendees of the sold-out class.

And what a room! Jim Hill, the branding expert who presented tonight’s class, on Personal Branding for Artists, obviously felt right at home in the “black box” theater on the first floor of Tilden Hall Performing Arts Center. And no wonder — it turns out that Jim is an alumnus of Four C’s, and has performed in several productions on that very stage.

Jim brought us through the finer points of developing and maintaining your personal brand, culminating in an exercise that allowed each participant to brainstorm some of the facets of their personalities, elements of their work, and strategic goals and ambitions.

The final step of this exercise is to boil down all that brainstorming into one brief, pithy statement that summarizes one’s own personal brand.

In the discussion that followed this exercise, we talked about what it meant to build a reputation — to eventually be known as “that guy.”

When people think about your brand as an artist, when they think about your personal brand of “that guy,” what are they thinking? What words, images, or emotions come to mind?

What can you do, today, to establish or strengthen that brand?


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We’re busy setting up for What’s Your Story: Personal Branding, PR and New Media for Artists, which begins tonight with Jim Hill‘s presentation on Personal Branding.

The class, which the Arts Foundation of Cape Cod offers each spring on a topic of concern to artists and cultural organizations on Cape Cod, is sold out this year, so we’ll be a full house here at the Arts Foundation this evening, with about 35 artists and other creative people in attendance.

If you need directions to the Arts Foundation, you can use this google map to get directions from your destination. You can also print out and use the directions found on the Arts Foundation of Cape Cod’s website, here.

Plan to arrive between 5:30 and 5:45 pm, so that you can nibble delicious cookies, get a cup of tea or coffee, and meet your fellow students. The class will begin promptly at 6:00 pm. Bring plenty of business cards!

I’m excited about this class — the subject matter is a personal passion of mine, and while many of those enrolled are artists whom I have met through other Arts Foundation programs, many more are new to me. I am looking forward to welcoming you all here this evening, and for the next eight weeks, as we explore new and traditional ways for you to get the word out about yourselves and your art, to meet other artists and creative professionals, expand your networks beyond the confines of Cape Cod, and, of course, to achieve your goals in wider markets and spheres of influence.

And, of course, we are all looking forward to the cookies from Buckie’s Biscotti.


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